Subway/Bus ad sign for a paid research study

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This customer received 36 advertisement designs from 12 designers. They chose this advertisement design from OMSPlus Creative Solutions as the winning design.
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Advertisement Design Brief
We are looking for someone who can help design an effective advertisement sign for a paid research study. The ad will be displayed in subway stations/bus. The study involves fMRI and is conducted by a laboratory in the University of Pennsylvania.
We prefer ppt images so we could edit. Dimensions should be 46”h x 60”w, but may vary in the final version depending on our needs.
The way we would like to choose the final design is by running a pretest on facebook to pick the most attractive ad. Your submission would mean that you consent with this process.
Thank you for your consideration.
Target Market(s)
age 18-64, philadelphia
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- The ad must include the following information (we encourage you to come up with better/more catchy slogans)
- - We are looking for participants for a research study
- - This fMRI study is conducted by researchers at University of Pennsylvania
- - Email UpennPA2@asc.upenn.edu to see if you are eligible
- - University of Pennsylvania Logo
- The ad may include the following information
- - Participants get paid up to $190
Nice to have
- original attractive illustrations are highly encouraged.
Should not have
- It seems like brain photos tend to scare people away. Maybe you could focus on using survey-related images or illustrated images of the brain (vs. fMRI scans).