Television Station Needs a Logo Design

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This customer received 58 logo designs from 24 designers. They chose this logo design from odillia as the winning design.
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Logo Design Brief
We need a logo design for a startup television station based in San Francisco called "Silk Road TV". We record and broadcast live content to the international asian communities around the world. This logo will be displayed on top or bottom corner of the pre-recorded videos and/or live streaming videos.
Silk Road TV - content consists of news, music/entertainment and talk shows. We would like to see designs that has historical connections to the famous "Silk Road" (we are open to other ideas). The final design should be easy for viewers to identify the "Silk Road TV" brand and connect with TV and Streaming audiences around the globe.
Target Market(s)
TV viewers, age between 18-70, Asia, Europe, North America
Industry/Entity Type
Television Station
Logo Text
Silk Road TV
Logo styles of interest
Emblem Logo
Logo enclosed in a shape



Pictorial/Combination Logo
A real-world object (optional text)



Character Logo
Logo with illustration or character


Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- We are open to any suggestions, let's get creative!
Nice to have
- Logo should be easy to read/recognizable, "Silk Road TV", Text Shadow, Road, path, community, connections, globe, broadcast, together, color gold, etc...
Should not have
- Logo should not take too much screen space.