Agile data analytics boutique logo design

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This customer received 156 logo designs from 58 designers. They chose this logo design from JohnM. as the winning design.
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Logo Design Brief
We need a logo design for a new data analytics boutique called DataSentics based in Prague, Czech Republic. The company focuses on fast end-to-end implementations of improvements to business processes by use of data and analytics.
Try to convey some of the key philosophical ideas behind the company:
1) fast and agile prototyping - help clients find ideas and quickly and cheaply pilot them to see which one works and which one doesn't before investing into a more traditional and robust implementation.
2) end-to-end coverage of a problem: small agile team which can cover the whole problem from business opportunity identification, data collection, data processing, data analytics all the way to visualisation and integration into the business process and relevant IT systems
3) visualisation - make the results simple, understandable and good looking
Target Market(s)
Medium and large companies (primarily financial services, telco, energy, etc.) - managers and experts in sales, IT, finance, business intelligence, data mining, etc.
Industry/Entity Type
Information Technology
Logo Text
DataSentics
Logo styles of interest
Pictorial/Combination Logo
A real-world object (optional text)



Abstract Logo
Conceptual / symbolic (optional text)



Font styles to use
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Nice to have
- Try to convey some of the key philosophical ideas behind the company:
- 1) fast and agile prototyping
- 2) end-to-end coverage of a problem
- 3) visualisation