Macabelle - women's skin care range
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This customer received 90 logo designs from 35 designers. They chose this logo design from Empathy Design as the winning design.
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Logo Design Brief
We need a logo for a macadamia oil based skincare range for women that will be available mainly on Amazon.
We grow and press the macadamias for oil on our own farm in Australia - it is a natural product and very healing on skin. Quickly absorbed, hydrating and non sticky. Great for maturing skin.
Maca = macadamia
belle = beauty
The range includes - pure oil, massage oil, creams and lotions.
warm colors
The first page product shot on the Amazon page is not kind to fine detail - we need to call out the product clearly.
The range has bottles, pumps, some quite narrow tubes and some squat jars. Easy.
Target Market(s)
35-60 women
Industry/Entity Type
Skin Care Product
Logo Text
Macabelle - topically correct
Logo styles of interest
Pictorial/Combination Logo
A real-world object (optional text)
Font styles to use
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- The logo should be distinctive but easy to read. Less is more.
- Warm colors
Nice to have
- I like the very spare design style of Japanese cosmetics. We will develop the packaging around the logo - this is the starting point.
Should not have
- Lots of filigree. Too much intricate detail.
- Prefer it is not vertical.