• US$160

• 66 designs

• 21 designers

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Logo Design Brief

We need a logo design for a new boutique fitness studio. Our studio name will be: BURN with a tag line "total body conditioning". Using machines somewhat similar to reformers but way more advanced, we will offer 45 minute workouts that "burn"-in a good way. Slow twitch muscles do most of the work, thus causing the burning sensation and effect of the whole body working. Developing long, lean muscles is the desired result. The emphasis is on "BURN" however.

Target Market(s)

25-45 year old men and women. Disposable income with healthy living perspective and lifestyle. Willing to spend more on personal group fitness

Industry/Entity Type

Boutique

Logo Text

BURN Total body conditioning

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Logo styles of interest

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Font styles to use

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• Emphasis on the work "Burn"
• modern, implied, clean look

Nice to have

• A favorite typeface and look is the Rag & Bone logo. http://www.rag-bone.com.
• I also have a Pinterest board of ideas: https://www.pinterest.com/rebeccaccosta/studio-inspiration/
• Some colors I like:
• Dark Gray (charcoal) and copper
• Dark Gray and maybe a translucent yellow and blue
• Light Gray/silver on a deep coppery color
• (I'm open to designer suggestions)
• Our aesthetic will be modern and warm...reclaimed wood, warm yellow lighting

Should not have

• I would like to stay away from very traditional fitness images. I prefer an abstract design