• US$400

• 61 designs

• 11 designers

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Logo Design Brief

***** Contest Closing. No more submissions needed. *****

Looking for a beer label/logo/crest for an annual event that is held in San Francisco every year. our group hikes the five highest peaks in San Francisco, California.

Think of the logo as a beer label/crest for an urban hiking event in San Francisco.
Instead of a Pale Ale label for a beer, it's like the beer is called PENTAPEAK. With a latin phrase associated with it. Traditional, classic. Old school.

It should be clean, organic, textured, have depth, focused on the peaks and San Francisco. Would like to incorporate city icons (golden gate bridge, sutro tower) along with image of 5 peaks along with some simple text.

Logo will be used for emails, shirts, beer labels, etc..

Attached pdf of logos that caught my eye.
NOT tied to any sort of design. Think outside the box. Unique is good. Not interested in stock vector art.

Please ask any questions you may have.

Target Market(s)

fun outgoing friends in their 20s and 30s who still like to act like they are in college every once in a while but who have kids now. Classic and a bit preppy. Traditional. beer over a fussy cocktail. Ivy League stereotypes apply.

Industry/Entity Type

School

Logo Text

2013 PENTAPEAK

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Logo styles of interest

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• • 5 peaks represented
  • Sutro Tower (see attached pdf)
  • the word "pentapeak"
  
  and one of the following..
  
  "2nd Annual" and "Est 2012"
  or
  "2013" and "Est 2012"

Nice to have

• Latin Phrase of our group: "Quinque montes. Quamplurimi et cervisiae. Cum mea amicus optimum"
  
  the five peaks are: Mt. Sutro, Mt. Davidson, Twin Peaks, Edgehill Mt., and Forest Hill. Incorporating names might be nice.
  
  
  
  

Should not have

• Ideally doesn't look like the logo for a tech company. Nothing too modern or flashy or slick. I prefer a logo that is approachable and won't show its age as the years go by.
  
  Nothing too Athletic, like sports team logo or All-Star game logos.
  Strong Hard sharp lines that come off as aggressive are not good.
  
  Should not look like stock design that you can purchase...
  http://www.shutterstock.com/gallery-95809p1.html
  or
  stock vector designs.
  
  yet there are elements I like from those. See attachments.

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Files

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