Logo Design Project - SaaS company

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This customer received 26 logo designs from 13 designers. They chose this logo design from Fida as the winning design.

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Logo Design Brief

We're looking for a modern logo design for a cloud services company who provide a range of self-serve hosted products such as Microsoft Exchange 2010 email, Microsoft Sharepoint and others. We value simplicity and clarity in design, and generally gravitate to "Web 2.0-style" designs.

The business is called "OnRails" and the logo needs to be designed so that it can be used interchangably for sites such as:

mailonrails.com.au
sharepointonrails.com.au
crmonrails.com.au

At this stage, we only want the design for mailonrails.com.au so a nod to Microsoft's Exchange 2010 logo would be appreciated.

http://lesmond.net/wp-content/uploads/2011/02/Exchange-2010-Logo-733341.png

In terms of colours, we're thinking a bold orange, blue and grey but wouldn't want to restrict you.

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Updates

Hey guys,

Fantastic designs so far, we are loving the images some of you are portraying.
There is one design in particular we are favoring but only because it hits near the mark of what we are looking for.

That is a very simplistic yet 'cool' looking design and one in particular captured "onrails" very nicely. We hope to see more of these, so please ignore the "Exchange" inspriation. Having all these complex lines criss-crossing isn't really what we were after and makes the logo/message we are portraying seem complicated. If you think of Rails, think of Train Tracks.

What we are after is as having a very nice looking curve of two particular lines (whether it is detailed or simple) that shoot from behind the logo over to the other side with a little simple envelope (look at Outlook's 2010 Icon for inspiration on colour), with straight lines with curves on the edges. Again, use your best judgement. Here is a good example (http://a.dryicons.com/images/icon_sets/handy_icons_set/png/128x128/envelope.png) but more defined lines instead of multi-strokes.

Because OnRails will be an umbrella for a variety of other projects. We need "Mail" to be a colour that will match the envelope, seeing as how outlook is recognised on the colour orange, this colour would be the best choice to use.

So the logo must be simple enough, yet distinct enough to be recognised as a brand on its own so that if we were to strip off the Envelope and "Mail", it is still recognsied on OnRails or SharepointOnRails. Make sense? Don't be afraid to ask questions. We look favourably on the designers who ask for details and feedback.
Added Thursday, November 17, 2011

Industry/Entity Type

Business

Logo Text

mailonrails

Payments
1st place
A$160
Participation payments x 2
A$20
Total
A$200

Project Deadline
21 Nov 2011 10:11:53 UTC
Language

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