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This customer received 104 logo designs from 18 designers. They chose this logo design from kite logo as the winning design.
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Logo Design Brief
I need a logo design for a company based in South Western Ontario, Canada. We are a transportation and logistics company who handles shipping heavy machinery such as dozers, excavators, bobcats, backhoes, earth movers, wheel loaders, tractors, along with other general cargo like steel, lumber, trucks, utility vehicles and a large number of other items. We would like to see blue used in the designs since we are based in the great lakes area, but we supply service right across Canada, and the continental USA ( also including, Alaska, Northwest Territory, Yukon, and Newfoundland & Labrador).
Target Market(s)
Trucking companies, manufacturers, distributors, auction companies, freight forwarders, customs brokers, 3pl freight brokers and of course other companies / private individuals with freight shipping needs as well.
Industry/Entity Type
Trucking Company
Logo Text
Great Lakes Logistics
Logo styles of interest
Emblem Logo
Logo enclosed in a shape
Pictorial/Combination Logo
A real-world object (optional text)
Wordmark Logo
Word or name based logo (text only)
Lettermark Logo
Acronym or letter based logo (text only)
Colors
Colors selected by the customer to be used in the logo design:
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- Would like to see blue in the logo somewhere.
Nice to have
- Would like something good for tshirts, and on my invoices. Perhaps an incorporation of something with waves reflective of the "great lakes", Canada, and travel (aka Compass - north, east, west, south). Do keep in mind that we do service freight needs anywhere in the USA and Canada though, but I am proud of my roots here in Canada as well.
Should not have
- Would prefer not to have a US flag or anything like that on my logo please.