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Start-up clothing brand needs logo
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This customer received 159 logo designs from 58 designers. They chose this logo design from Bittersweet as the winning design.
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A$170
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159 designs
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58 designers
Logo Design Brief
THIS PROJECT IS ALREADY IN THE FINAL ROUNDS AND CLOSE TO NEW SUBMISSIONS.
Australian based rainwear clothing company need, manufacturing trendy rainwear, hats and umbrellas needs a logo for it's products.
Brand Name: November Rain
Our primary target customer is a sophisticated and educated woman who understands the importance of an active, healthy lifestyle. She is increasingly tasked with the dual responsibilities of career and family and is constantly challenged to balance her work, life and health.
Product fabric will be brightly patterned with en trend designs.
Logo needs to be able to look good in monotone (may even be monotone) as it will be printed in one colour on the inside of the items of clothing. It will also be featured on the normal branding channels such as web, print and visual merchandising so needs to stand out as being iconic.
Happy to explore text only or have an icon included in the Logo. logo will also need to be an embroidered label close to the pocket, or within a seam (similar to the Levi's red loop label), so this needs to be taken into account as well. With this embroidered label we are considering just having an icon similar to the weird shape that Lululemon has as their insignia. So if that is part of the logo, then we can isolate that for this purpose.
Very open to fonts and colours.
Target Market(s)
Our primary target customer is a sophisticated and educated woman who understands the importance of an active, healthy lifestyle. She is increasingly tasked with the dual responsibilities of career and family and is constantly challenged to balance her work, life and health.
Industry/Entity Type
Fashion
Logo Text
November Rain
Logo styles of interest
Wordmark Logo
Word or name based logo (text only)
Lettermark Logo
Acronym or letter based logo (text only)
Font styles to use
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- We are very open on font and colour. Just remember this is a trendy rainwear brand that does jackets, umbrellas and rain hats. Logo needs to be en trend as well as being classy.
Nice to have
- Nice to have an icon in the logo that can be used as a discreet outside logo - e.g. the icon used in Lululemon
Should not have
- No vintage badge type logos