• US$160

• 160 designs

• 47 designers

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Logo Design Brief

TruPay requires a brand mark for BrokerHCM, a service offering for Insurance Brokers to better service their clients' Human Capital Management needs. With BrokerHCM, Insurance Brokers will be able to provide clients with a cloud-based software platform that allows for management of payroll, time and labor, HR and benefits administration processes. Clients will also receive the best support in the industry, backed by TruPay's experienced and knowledgeable team of Client Care Specialists.

Target Market(s)

Independent brokers make an above-average income for the sales and service sector. They have a high-school diploma and have undergone on-the-job training as well as insurance industry training. Most if not all, have been licensed according to state regulations. Most managers / decision makers at brokerages have an undergraduate degree. Over 70% of brokers are between 25-54 years of age, with the managers/decision makers skewing to the older side of that bracket. This occupation skews slightly female.

Industry/Entity Type

Insurance

Logo Text

BrokerHCM

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Logo styles of interest

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• The messaging for BrokerHCM is going to revolve around four precepts: Partnership, Technology, Support, Solutions. The brand mark should be designed in a way that will reinforce these four precepts.
• Overarching tone of the messaging and visuals for this offering should be clear and authoritative. BrokerHCM is way for TruPay to help Insurance Brokers with their specific needs. A voice of support and advocacy should be recognizable in all brand elements.

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Files