• A$200

• 34 designs

• 12 designers

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Graphic Design Brief

Hi,
Background:
We are opening a new burger shop. The concept of the shop is better tasting and better quality fast food- mainly burgers. Somewhere cool to hang out , catch up with friends and have affordable quality fast food.
Our brand personality is cool, classic, fresh. Our decor is industrial style. Our target market is 18-40 male and female.
The project:

We want to apply some graphics to the whole side of the wall which is 15 meters long. Therefore the graphic will need to be 15 meters long and 1 meter high as its only going on the top part of the wall.

The graphic style is graffiti, street art, sketch etc.
The brand image is cool, funky, stylish etc
Colours: red, blue, black, gold

Must have
Classic burger (shop name)
Graffiti, street art, sketch style.

Must not have
Images of people or cartoons of people.

Nice to have (slogans)
Classics for a reason
Old but gold
Fresh is best
Original recipes
Back to basics

Nice to have (burger names)
Cheese burger
Pirri pirri
Flame grill
Mak
El burger
Kentucky
Classic beef
Classic chicken
Truffled

Target Market(s)

18-40 males and females. Groups of friends.

Industry/Entity Type

Fast Food Restaurant

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Colors

Colors selected by the customer to be used in the logo design:

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• Must be graffiti style of name
• Classic burger

Nice to have

• Slogans:
• As intended.
• Fast fresh food.
• Old but gold
• Old school
• Back to basics
• Classics for a reason.

Should not have

• Images of people

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Files

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