TechXavvy Product Card
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This customer received 15 packaging designs from 6 designers. They chose this packaging design from Jay Gee as the winning design.
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Packaging Design Brief
We need a design for our product card that will be stocked in retail stores in New Zealand. Our business is offering 12 month subscriptions to remote technical assistance by our team. The cards will be stocked on the retail stores of electrical technology retailers (retailers that sell laptops, phones, TVs etc.) alongside antivirus softwares and other softwares such as microsoft office. Please see the attached pictures for examples of other companies' product cards whose concept is exactly what we want but (obviously) with our own design. The product card should follow the same theme and colours as our website - www.techxavvy.com (our nz website www.techxavvy.co.nz will be launched soon and is the one that needs to be advertised on our product card). We have attached relevant graphics that should be incorporated on the product card. The product card needs to have a front and back side. The back side should have the avast logo which is an antivirus that we are authorised resellers of. The back side should also have a scratch code, barcode and a gap should be left right at the bottom of the back for us to add a legal disclaimer ourselves later (just 2cm in length at the bottom)
We have also attached a word document containing critical components that MUST be incorporated on the product card. The rest is up to your imagination - Good Luck!
Target Market(s)
Computer users
Industry/Entity Type
Business
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- as above.
Nice to have
- as above
Should not have
- as above