Playful illustration of a bear grilling at a tailgate party

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This customer received 36 illustration designs from 13 designers. They chose this illustration design from MissJo Designs as the winning design.

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Illustration Design Brief

We are launching a unique grill design and it's important that we do market research beforehand. The grill design is different and some may be turned off. We want the grill to look like a piece of POOP. Yes, I'm serious and I apologize if you are offended. Maybe you think this idea stinks, but if you are still reading then you have a playful sense of humor and will be perfect for this design. We think drunk football fans at tailgate parties will think this is funny. I am attaching an example of a hot dog by a grill. This is just a starting point, but the two things I must have are a bear in place of the hot dog character, and a grill that looks like a piece of poop. You can add trucks and a football stadium and even other characters. I just need the bear and the poop grill as the focal point :) To get the full effect, you may need to show the bear grilling with the lid on and smoke coming out of it. If you do lid off, then maybe do a second grill in the front of the image as a product focus. Also, bonus points for incorporating a kernel of yellow corn.

Target Market(s)

Male sports fans

Industry/Entity Type

Market Research


Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket

Requirements
Must have
  • A bear and a grill shaped like poop

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