LOGO - Classy Casual Fishing Oriented Collared Shirt

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This customer received 15 icon designs from 7 designers. They chose this icon design from Kris Karlson Design as the winning design.
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A fun looking crab or pelican logo, suitable for a shirt embroidery, modeled after a blue crab or pelican image. Should be about one square inch. This logo will be used as a company logo and also the same logo for an embroidered collared shirt. This logo would go on a high quality collared polo style shirt. The logo should represent an upscale, relaxed, casual, and Southern coastal brand. The logo should be relatively simple, but clearly in the shape of a "blue crab".
We're looking to start a collared shirt company, and want an iconic logo to be embroidered on each shirt. We are looking to target fisherman, golfers, and casual outdoorsmen. We want a gulf-coast feel, and were thinking of a blue crab or a brown pelican. I hope this gives you a good idea of what we want.
Updates
We have also posted an image of a pelican. Same idea about what it would represent. Also would be open to having a pair of black sunglasses on this pelican.
Thanks,
Joe
Added Wednesday, November 30, 2011
I also added the "crab2" file. I like how it is simple, and would be easy to embroider, it's all one color, etc. Feel free to try this same look with the pelican. Thanks.
Added Wednesday, November 30, 2011
Target Market(s)
Upscale casual outdoors sportsmen who are willing to purchase a high quality polo style shirt for casual wear. College-aged through the middle-aged adult.
Industry/Entity Type
Embroidery
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- Must be translatable to an embroidery form. Similar to the attached blue crab logo but less detailed.