• A$290

• 103 designs

• 14 designers

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Packaging Design Brief

Label for a 300 ml yoghurt drink bottle in 3 flavours.

General description:
• This is to design a sleeve shrink label for a Yoghurt Drink bottle in three flavours, Classic, Strawberry and Blueberry.
• Attached 3 photos: The one with YOBAN brand in the current design we want to replace using the same bottle.
• Graphically, the design is to be similar to the examples provided for mlijeco and sodastream.
• Use font and barcode size to be readable and legal.
• Minimize the use of the upper third of the bottle as it will be distorted when the label shrinks to the bottle.
• Professional and experienced designers only are welcome, please do not waste your time otherwise.

Bottle dimensions:
• Base across: 61 mm
• Height: 145 mm (approximate)

Graphical description:
• White colour with bands at the top and bottom similar to the one in “mlijeco” example provided (not necessarily identical, feel free to be creative.
• The upper and lower bands to be: Green for “classic”, Pink or red for strawberry and purple for blueberry flavour.
• On the front: the brand name “Yoban” and description “Yoghurt Drink” to be graphically attractive.
• On the front: two or more pieces of strawberry or blueberry for each flavour placed nicely with the option to include “yoghurt splash” or any suitable affects you deem suitable.
• For the Classic flavour, use the words (Classic, Lassi, Ayran) in the same location for the berries done in a graphically suitable manner.
• Colour temperature for the three flavours to be similar.

Information and objects on the label:
Front:
• The word “Yoban” (brand name)
• “Yoghurt drink” (Product description)
• “300 ml” (size)
• Picture of Strawberries for strawberry flavour.
• Picture of Blueberries for blueberry flavour.
• The words (Classic, Lassi, Ayran) in the place used for the strawberries in the flavoured type, distributed to look graphically suitable for the overall design.

Back:
• Ingredient: Milk/milk solids, culture, salt, water, sugar, colour, flavour. (this is to be finalized later)
• Nutrition information table: (to be provided later).
• Barcode (to be provided later)
• Product of Australia
• Sarat Obaida Pty Ltd, 3/9 Vale St, Malaga, WA 6090
• info@yoban.com.au 0487415423
• Keep under 5⁰ C
• Best before date printed on the bottle
• Shake well (to be located on the side at the top)
• Recycle icon.

Health benefits: (to be located suitably, possibly on the side with vertical orientation)
• Rich in probiotic bacteria and vitamins.
• Improves digestion and bowel motion.
• Supports weight control and fat loss.

Target Market(s)

General consumers

Industry/Entity Type

Grocery Store

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Font styles to use

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Colors

Colors selected by the customer to be used in the logo design:

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• The details in the project description
• The design must be simple and neat.
• Please use the shape of the current bottle "Yoban" as in the attached photo.

Should not have

• Busy, cluttered, or empty and incomplete designs.

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Files

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