• US$160

• 100 designs

• 33 designers

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Logo Design Brief

We want to find a simple way to convey TRY BEFORE YOU BUY as an icon on an app. The way we want to to it is the word BUY crossed out and the word TRY replacing it. We have tried several versions that are not quite up to the mark. Here is a link to all the ones we have REJECTED: https://www.dropbox.com/sh/e0e0l9kto2jakzn/AAAQh0oa_mhAFxi8coRL_NEka?dl=0 (IGNORE the postcards, just look at the logos).

The problem with the current batch of logos is as follows:

Just the word try/buy does not convey that it is apparel. The gash on the current try/buy looks like lipstick. We want to convey that we are about TRY/BUY on any apparel and fashion item.

We tried to convey this with the Hanger going over the word BUY but it looked busy.

Some ideas we are contemplating is a price tag with the word BUY covered over with a price sticker that reads TRY instead.

Another is to make the icon shape like a blouse or Tshirt that has the words TRY/BUY over it. Please do not deviate from our colours and our font (roboto). You will see it in the same.

Target Market(s)

Female app users

Logo Text

(see above)

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Colors

Colors selected by the customer to be used in the logo design:

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• See our color scheme and font, found on our dropbox:
• https://www.dropbox.com/s/4mdhliasy8g03dz/TRY-IconTemplate1.png?dl=0

Nice to have

• show me what the logo looks like as an app icon.