• €220

• 149 designs

• 40 designers

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Logo Design Brief

humantrust is an online life coaching community with about 7.500 Members. It is growing fast. All what we do happens online and in real live.
We are located in Germany.
http://humantrust.com/

It is the mission of humantrust to enable every person to find his full potential, to help every person to know himself and to become happier. And its his mission to make the world a better and more conscious place.

humantrust is your home, a safe and caring place to network, to enfold and to grow. At the same time it has a sound way of being rebellious.

We need a logo design for the online platform. The logo needs to function at mobile devices and at big screens.

For the logo we want a combination of picture and text.

Logo text: humantrust
Slogan: United tribes of Evolution
Picture: Feel free to find something freat. Maybe it contains a circle-element to symbolise the community. Maybe not ;-)

Brand personality of humantrust
human/ approachable
capacitating
charismatic
value-oriented
inspiring
authentic
mindful

Brand presence
Inviting & activating
Clear & focused
Brave & moving
Warm & close to you
Modern

Functional brand-benefit
(The benefit for the members)

Self-development & growth
Access to experts
Flexibility by offer a variety of many online and offline courses
Wide range of course offers
Great price-performance ratio (just 1€ per day)
Common values
Networking within the community live and offline
Live meetings and events for members

Social brand-benefit
(The benefit for the members)

Autonomy & freedom
Self-confidence & pride
Protection & membership / belongingness
Safety
Inspiration


What brand-values does humantrust stand for?
Truth
Change / (r)evolution
Love

Brand-differentiator
humantrust is „the manifested paradox“.
humantrust is a synthesis of assumed contradictions.
- Homeland & departure / breakout
- Stability & (r)evolution
- Love & self-love
- Community & individual potential unfolding

Brand-Competence of humantrust
I am the growth-platform for all people who want to enfold their full potential and who want to change their life deeply. I empower everyone to break his personal limits and to live more conscious. By doing this I make the world more beautiful and more conscious.
I offer a caring place of safety and full of kick-off impulses at the same time.
I believe in the principle of „a strong ME and a strong WE“. With my strong community - a modern global tribe - I offer a beautiful way networking for every member.

Industry/Entity Type

Life Coaching

Logo Text

(Logo) human trust - (Slogan) United tribes of evolution

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Logo styles of interest

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Font styles to use

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• The logo should have a emotional charge.

Nice to have

• Maybe you use a circle to symbolise the community.
• A vital and solid green could be the basic colour.