• £120

• 89 designs

• 23 designers

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Logo Design Brief

We are The Old Glasses Shop. We sell vintage designer eyewear (all brand new and unworn) through our website. What makes us so successful is that we offer something different from the high street opticians/retailers. We sell many classic shape frames such as round, oval and aviator which are now quite rare compared to the wide rectangular frames which are very popular today.
This feeds in to our desired logo design.
We already have a tag line of "For those who don't follow the flock" This is a bit tongue in cheek and is saying that we are here for the people who do not want to settle for the standard rectangular frames the opticians offer them. Based on this tag line we have used sheep within our content in the past ( see top right of our website for current image). The important thing is that the majority of sheep must be wearing the same (probably rectangular) glasses to give this context... except for one who should be wearing round glasses.
Whilst this sounds quite prescriptive, we are open to creative ideas based around this framework.
We need a cohesive logo which pulls all the elements together, when our customers see the sheep and understand the joke they love it! We really are here for people who want to be different, but ultimately just want to be able to have what they want.

We would like a design which shows the 'The Old Glasses Shop' name and include the tag line of "for those who don't follow the flock".
We would like the sheep recognisable from the logo so that it could be used without the text... as such it would need to be available as a separate file.

It is important to keep all the design work in line with the neutral colour tones and themes of our website.

https://www.theoldglassesshop.co.uk/

Target Market(s)

General consumers aged 35+

Industry/Entity Type

Eyewear

Logo Text

The Old Glasses Shop

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• Sheep!

Nice to have

• It would be nice for the sheep to be quite stylized and recognizable to us rather than generic bubbly sheep which are often used on wool type companies.

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Files

Download all files - 0.6 MB