• US$200

• 61 designs

• 19 designers

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Logo Design Brief

I am in the process of purchasing an existing car wash. It is a full service car wash, also offering oil changes and state inspections in an upscale community. It does decent business, but the owner hasn't put any money into the upkeep or marketing. We believe that with new management, a cleaning and face list, a focus on customer service, updated services and pricing, and a good marketing effort, we will take it from a decent business to a very profitable business.

In addition to using the logo as a letterhead, on print advertising, on the company website, and on business cards, we plan on using it on employee shirts. We don't have a color picked out for the shirts but they will be light colored, e.g., light blue, so that the shirts don't absorb as much heat during the hot summer months.

I would like to have a color logo, but we also want it to look good in black and white. Depending on the logo, we could go with a black logo on the employee shirts.

Target Market(s)

Affluent people with disposable incoming in the surrounding neighborhood (5 mile radius).

Industry/Entity Type

Marketing

Logo Text

Deleted

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• The design has be able to be embroidered on employee shirts and look good on the shirts, i.e., be easily seen and read.

Nice to have

• We have seen a logo with a stylized car silhouette that we think conveys in an image what our business is about. I included a file that includes this image. Note: we don't think that we can use this exact image due to potential copyright issues. But, it shows one idea that we liked.

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Files