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Underwater camera and lights company located close to the barrier reef needs a logo design
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This customer received 117 logo designs from 21 designers. They chose this logo design from papamnoguera as the winning design.
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A$160
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117 designs
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21 designers
Logo Design Brief
We are a new business located close to the Great Barrier Reef in Australia.
Kandji is the name we have chosen for our business and the name is derived from a deadly stinger (box jellyfish- the irukandji) found in the Northern waters of Australia.
Initially our main focus is to manufacture underwater lights and camera housings but we would like to be flexible enough to branch out as we see the need in due time.
Our competitors range from companies like www.ikelite.com to brotherhousings.co.za and www.mygobe.com all of these competitors sell internationally and so will we. I feel that the first two examples here have 'safe' logo designs. We would prefer something more like the third that is simplistic in design but clever in it's thinking. Something trendy.
Target Market(s)
Our target market is quite broad and includes marine researches, reef agencies, local divers and other professional and social underwater photographers. The target audience is environmentally aware and in search of capturing the best image. The target market would probably be aimed at males and females between the ages of 18-65, people who are willing and able to spend a little extra money on a quality product.
Industry/Entity Type
Business
Logo Text
Kandji
Logo styles of interest
Pictorial/Combination Logo
A real-world object (optional text)
Character Logo
Logo with illustration or character
Wordmark Logo
Word or name based logo (text only)
Font styles to use
Colors
Colors selected by the customer to be used in the logo design:
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- We need a logo created that stands out from the crowd. Something that reflects good workmanship and reliabilty and personalised attention given to each piece that is created.
Nice to have
- We are thinking of using yellow or orange as our primary colour.
Should not have
- We are not looking for anything too traditional
- I have put 2 images into the drop box below as examples of Irukandji Jelly fish. I do not want these images to be used as is but rather to be used as a reference
