• A$150

• 16 designs

• 3 designers

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Logo Design Brief

The logo will be used for a mobile food truck business. It will have a focus on Greek food and the twist is that all food is 100% vegan. The logo will be used on Business Cards, the truck itself, the website and social media.

The shell of the business is a 1978 capricorn caravan that will be renovated into a smart and simple looking food truck on the outiside, eggshell/white with perhaps a panel of aqua/greek island influenced blue. On the inside it will have the obvious kitchen like stainless steel where required by food standards, however the design outside of that will take on a rustic/industrial theme where exposed bricks or recyled wooden panels will line the walls. Outside will be decorated with planter boxes growing herbs, wooden crates to sit on, old wine barrels eat off and a light box highlighting the words respect compassion love life etc and a vintage wooden blackboard will showcase the menu.

I was inpired by the "mati" which is the evil eye in my travels in Greece and considered incorporating this, but maybe not also.

The business is called Staazi & Co. However I would like it to continue with; present or presents?... The Greek Vegan Project.

The photos below are food trucks that i like even though i am not looking to mirror any of these in particular. Its just inspiration. Also business card designs i like.

The word present/presents could be optional.

Target Market(s)

Vegans, People open to trying new foods, Greek People, People who are into the street food culture, People conscious

Contact Information for Business Card

Staazi & Co.
The Greek Vegan Project

Logo Text

Staazi & Co (present) The Greek Vegan Project

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Logo styles of interest

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Font styles to use

Other font styles liked:

• hand written fonts, typewriter font, cursive

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Colors

Colors selected by the customer to be used in the logo design:

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• Something cool and funky about it. Not so clinical and consevative.

Nice to have

• Id like to think ill be printing these on thick recycled raw cards,
• A way of connecting the back to the front so it flows in a story like fashion.
• i like the font of olive and co in my pictures below for the staazi and co part of my logo.
• i would like the Greek Vegan project to stand out more than a usual tagline.

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Files

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