• US$1000

• 107 designs

• 17 designers

---

Wordpress Design Brief

Looking for a home page and one subpage website design for a client. We develop using the WordPress platform and would prefer the design be at based on the specified WordPress template. Attached files may have notes from our creative brief with client. The template is already responsive. Approved, basic wireframes attached. There is room for interpretation, but please adhere closely to the brand guidelines as colors and fonts are already set in stone.

Existing website: http://bennigans.com/

Target WordPress template: (Coffee Shop) http://themeforest.net/item/coffee-shop-responsive-wp-theme-for-restaurant/4038168?WT.ac=search_thumb&WT.seg_1=search_thumb&WT.z_author=DanyDuchaine

Template Notes: There is no need to keep the theme dark. We will customize the template, even heavily. But do use the basic structure.

Brand Guidelines:
• Fonts- Tw Cen MT, Trebuchet MS, Trade Gothic Light
• Colors- #375E2E , #241906, #241906, #C2B49A , #F7F0E0

Graphics and Imagery:
• Use big, bold images of beautiful food (shots provided)
• We need a fun, styled look that competes with other big restaurant chains
• The background may be any number of options. Please base ideas off existing attached collateral.

Content:
Instead of "lorem ipsum" text, please use the content provided.

Competitors' Sites:
• http://www.tgifridays.com/
• http://www.applebees.com/
• http://www.chilis.com/EN/Pages/home.html

The Client's Story:
Bennigan's is a beloved, iconic brand with a 37+ year history. They have a reputation for delicious food and friendly Irish hospitality. Today's Bennigan's is fresh and modern. But much of their target audience has fond memories of the fun times they have had at Bennigan's in the past, so they would like to keep where they have been in mind as they rebrand the company.

Take a look at the new prototype store concept, menu and other collateral included in this brief to get a feel for the new direction. Please keep in mind they are trying to get away from using brown. Adhere to the new colors and fonts, but use them as you see fit.

Target Market(s)

They serve a wide range of customers. But their ideal client eats out regularly and enjoys a fun, friendly atmosphere with great food. They likely have already experienced Bennigan's in the past and are curious about the chain rebounding after closing many stores several years ago.

Industry/Entity Type

Restaurant

---

Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

---

Requirements

Must have

• Designs should be developed using a program such as Photoshop, Fireworks or Illustrator (as last preference). The design must be based on the responsive WordPress theme called Coffee Shop, which we will customize. Designs must adhere to brand guidelines. Please use provided content instead of "lorem ipsum" text.

Nice to have

• Creative suggestions for imagery and banner areas encouraged.

Should not have

• The client absolutely does not like clutter or crowded websites.

---

Files

Download all files - 119.0 MB