• A$160

• 25 designs

• 3 designers

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Logo Design Brief

Would like to have an interlocking letter/monogram style logo with the look of vintage designer (Chanel, Gucci, Louis Vuitton, YSL) for my freelance public relations business. I handle fashion, cosmetics, luxury brands, food & beverage and lifestyle accounts so a clean, bold and easily identifiable logo in a modern but classic style is vital to brand myself. My full company name is Carrie Yatman Communications but I'd like to play with the CYC letters with the full name (or Carrie Yatman Comms if it looks better) either as part of the external design or spelled out below the logo design. I like the colors navy and turquoise with an accent color like coral or poppy (see some palette examples) but I don't want something that looks too bright and high tech. Modern Classic is the best and looking at your portfolio, I think you might be the best person to tell me if it needs color or just black and white (or Navy and white). I just really want something that's not going to look dated in a year.

Target Market(s)

Designer/luxury brands, restaurant owners, fashion designers, consumer brand manufacturers, travel & lifestyle brands and owners of PR agencies looking for high quality freelance PR specialists

Industry/Entity Type

Public Relation

Contact Information for Business Card

Business contact details and logo on the front - color design/texture/watermark and large logo on the back. Open to ideas so that the look & feel match the logo design. I'd like all the brand to fall under one concept from the logo down.

Logo Text

CYC

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Logo styles of interest

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Font styles to use

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• The interlocking letters is a must have & it must looks very clean, bold and elegant - upmarket and easily identifiable as the Carrie Yatman Communications logo. It must look very professional and something that I could hand to some of the largest fashion houses management teams without worry they would think it looked cheap or gaudy. I must have a strong but feminine appearance that stands on its own and will not be "out of style" in a year. I need the best logo design possible for my company that I can be proud to call my own & promote widely.

Nice to have

• It would be nice to have some color - navy, turquoise and an accent/contrast like poppy - but realize that it may be best to have a black or different color palette to accomplish the goal. It would also be nice to include the full company name in smaller font, Carrie Yatman Communications, but I'll leave this to the designer.

Should not have

• Bright, geometric shapes, intricate designs that prevent easy reading or thick/blocky text should not be part of the design. It should not look generic or overdone. I need a classy, elegant design for the US, Europe, Australia and New Zealand market - it should not look like a million other designs for the same market.

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Files

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