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A new gelato business needs an engaging and easy to read logo
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This customer received 100 logo designs from 27 designers. They chose this logo design from GenArt as the winning design.
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US$160
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100 designs
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27 designers
Logo Design Brief
We need a logo design for our gelato company in Europe that uses "Bliss Gelato" to identify our product line of gelato. A gelato is fresh, soft, full of flavour and refreshing, to provide an experience of bliss. The experience of bliss and creativity should be communicated in the logo. It is best to minimize the use of colours, to make it simple, but effective
The logo should not include the serving base, such as a cone or a bowl.
The gelato, in my mind, is similar to a raspberry - full of flavour, fresh, soft and have characteristics associated with the flavour. A raspberry may be inconspicuously included in the logo, but this is not compulsory. If a raspberry is included, it should not give the feeling that Bliss Gelato only offers raspberry flavoured gelato.
Updates
Project Deadline Extended
Reason: Looking for some more inspirational logo designs.
Some designers did not read the brief properly.
Time has also provided a reconsideration of some other designs.
The better designs may require some small adjustments.
Finally, some new designs will add fresh inspiration to the collection so far.
Added Saturday, August 20, 2016
Target Market(s)
Customers are those who walk past, see a logo and immediately understand what is on offer. The market want some natural, something healthy, something that tastes very good.
Industry/Entity Type
Business
Logo Text
Bliss Gelato
Logo styles of interest
Pictorial/Combination Logo
A real-world object (optional text)
Font styles to use
Colors
Colors selected by the customer to be used in the logo design:
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- Use the red of a raspberry somewhere in the logo.
- Should not be too tall, allowing it to be placed as a logo on a pen.
Nice to have
- 1. A raspberry, if it can be incorporated.
- 2. The assemblage of two gelato flavours with a raspberry on the right hand side could be an option. Two lighter colours ressembling two flavours may be used, with a brighter raspberry on the right.
Should not have
- Do not use BG in the logo.
- Do not use a picture of a cone.