MoxxiFit promotional flyer

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Contest winning design

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This customer received 23 flyer designs from 11 designers. They chose this flyer design from Pedrocca as the winning design.

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Flyer Design Brief

We need a flyer design for distribution around local Melbourne to promote our health and lifestyle business. We want the flyer to have a strong pick up rate so feel that an eye catching image and strong CTA on one side with all information on the reverse is ideal.

Moxxi means "to have courage" and our business combines life coaching to help you focus your purpose and goals with personal training to give you the vitality you need to achieve such goals.

We currently operate in Melbourne and Canberra with a focus to go national.

Website is about 3 weeks from launch and we have active social media channels as well as a basic blog site at the moment. Basic design elements have been agreed on and can be provided.

Here are the specs for the flyer:
- A6 Double sided
- Full colour bleed to edge
- Side one: Strong image + CTA "BE COURAGEOUS. TAKE ACTION. CHANGE YOUR LIFE."
- Reverse side: Logo, contact information, paragraph of information (All of which can be provided).
- With regards to the LOGO - please change it to appear within a CIRCLE not a SQUARE as is suggested on the website homepage draft image.
- With regards to the image, we're happy for it to be slightly watermarked in brightness if neccessary to get the CTA across.

I have attached different variations of our logo, a copy of what our homepage for website will look like, and a possible image. I have also attached a mock up I did myself in word (I WISH I HAD STUDIED DESIGN!)

We want to flyers to attract females, aged between 35-55, successful, career orientated, wealthy, driven, intelligent, professional.

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Updates

Project Deadline Extended
Reason: Many more designs have been submitted in the last 24 hours and I want to give time for changes etc.
Added Tuesday, September 24, 2013

Target Market(s)

35-55 Australian women who are driven, high-achievers, university educated, and seemingly 'have it all' but want more/want it to be more fulfilling rather than just ticking the boxes.

Industry/Entity Type

Life Coaching


Look and feel

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Files
Download all files - 13.9 MB
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EPS
Moxxi_fit Thursday, 19 September 2013 05:19:00
Thursday, September 19, 2013
EPS
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Payments
1st place
A$120
Participation payments x 1
A$20
Total
A$140

Project Deadline
25 Sep 2013 21:44:00 UTC
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