Mobile Technology Company needs Innovative and Fun Logo Design
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This customer received 211 logo designs from 66 designers. They chose this logo design from isasistudio as the winning design.
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Logo Design Brief
Task:
We need a logo design for a new mobile technology company called MobiSnap.
About the company:
MobiSnap offers up and coming business owners (e.g., artists, restaurants, fitness shops, hair salons, lawyers...any type of business) the ability to convert their existing mobile-friendly website into an app. Developing an app is a huge undertaking (think of Mobi as in the story of Mobi Dick and the legend of that HUGE whale), but with MobiSnap, it happens quickly - in a SNAP!
MobiSnap's culture is young, friendly, playful, approachable, simple yet highly intelligent with a DIY mentality. We are not a suit-and-tie company that is selling B2B software services that are so complicated that the client doesn't understand it. Instead, we are a group of innovators who want to roll up their sleeves and help young entrepreneurs and businesses (like ourselves) get into the mobile app world with easy-to-use tools, and maximize on what they already have (a mobile-friendly website).
Our mascot as we envision it is a whale or a norwhal (norwhale) - see attached photo of stuffed toy for inspiration :-)
Mascot expression should convey attitude - see attached examples for showing attitude expression only - but we don't want a bee, or a mouse - only showing facial expression.
Things to keep in mind:
The logo will be used predominantly for web and mobile, but may also extend to printed promo materials (shirts, hats, etc.). The selected design will also need to be provided in the form of an icon only to be used for the mobile app. We would like to see the logo visual be able to live with and without the full name "MobiSnap."
Winning designer will provide the logo in horizontal and vertical format (if applicable) as well as icon only, and will provide these in all standard formats, also on transparent background.
Updates
Project Deadline Extended
Reason: Allow designers to make some revisions to their submitted designs so we can select a winner.
Added Tuesday, August 30, 2016
Target Market(s)
small to medium size businesses
Industry/Entity Type
Business
Logo Text
MobiSnap
Logo styles of interest
Pictorial/Combination Logo
A real-world object (optional text)
Character Logo
Logo with illustration or character
Colors
Colors selected by the customer to be used in the logo design:
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- mascot, icon only in addition to full logo