Logo for two mutual fund ratings

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This customer received 55 logo designs from 17 designers. They chose this logo design from ideartery as the winning design.

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Logo Design Brief

We run a website (www.hedgegate.com) where we track and rate mutual funds. As a spin-off from a Swiss University we enjoy a lot of credibility for our academic approach.

We would like to update our existing Logo for two Ratings we produce for mutual funds. The rating names are "Performance Rating" and "Total Risk Rating".
Both Ratings ranges from "A" to "E" and have a specific date (monthly i.e. August 2013). See examples files.

The Total Risk Rating is a lot more valuable in terms of validity and quality (should be visible in the logo).

The logos will be placed on documents about the mutual funds (usually pdf's). It will also be used in the web and in presentations. It should be simple and easily recognisable. It might be printed in black and white.

Target Market(s)

The logos are used by mutual fund providers. But in the end the target markets are investors worldwide. The focus are on institutions not on private persons.

Industry/Entity Type

University

Logo Text

"Performance Rating" or "Total Risk Rating"


Look and feel

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Upmarket

Requirements
Must have
  • The logo must have a date on it (only month and year)
  • Must relate to hedgegate (with or without our brand logo)
  • Must contain the rating letter (A, B, C, D or E)
Nice to have
  • It would be nice if it is clear from looking at the logo that "A" is the best and "E" is the worst possible logo. Right now we have solved it by including all letters (and put the actual rating in bold). Better solutions are highly welcomed!

Files
Download all files - 0.9 MB
PNG
PNG
Payments
1st place
US$360
Participation payments x 2
US$20
Total
US$400

Project Deadline
22 Sep 2013 14:27:19 UTC
Language