• US$160

• 113 designs

• 26 designers

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Logo Design Brief

• Brand Identity (Logo)
• Collateral – Biz cards (1 template), letterhead (digital word template), powerpoint template
• Website (look book: landing page, 1-2 content pages) – no programming at this point
• Basic design manual – typeface definition, colours, imagery

Read the detailed creative brief attached for insights and information

Target Market(s)

- Senior Managers & Directors, company owners, C-Level executives
- HR Learning and Development Managers/Directors
- Big corporates
- Universities

Geographic – Asian audience (Singapore, Malaysia, Indonesia, Philippines…), possible expansion to Middle East and Europe at later date

Industry/Entity Type

Learning

Contact Information for Business Card

use dummy text
1 line address, mobile nr. email address

actual content will be supplied at a later date

Logo Text

ELF or ELF Group

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Logo styles of interest

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Font styles to use

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• Brand structure
• We intend to grow the brand in a modular way over time.
• There will be a core brand (ELF or ELF GROUP) that would then have Business Units for various activities/products.
• The modules required at the moment are: ELF… Coaching / Learning / Impact / Community / Partners

Nice to have

• Design thoughts
• Typography
• Clean, clear, professional, dynamic. Creative but not completely off the scale.
• Colour
• The client likes red and gold but is open to other ideas and suggestions.
• Graphic Elements
• If at all then something simple. It should not just be there for decoration but should have a deeper meaning and reflect the ideas behind the brand eg. Nike Swoosh
• Images
• Images will be required for various products (facebook, website, roll-ups etc) it would be great if there could be a basic guideline for what these can look like eg. Close-ups of fruit to symbolize life, energy, vitamins that the brand brings to business, images of water to reflect the power of nature and the power within us as humans, all images, regardless of content as b/w or duplex with secondary colour…. Ideas welcome.

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