• A$160

• 88 designs

• 21 designers

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Logo Design Brief

We need a logo for a new family portrait studio called "Hugster". Our main customers are parents with school-age kids, and the focus of the studio is on capturing natural, real moments between family members.
The brand is called Hugster, and the tag-line is "Family Photography".
If it helps, here's an example of what we do: http://www.iainandjo.com.au/all-the-way-from-tasmania/ (that's our business - we're re-branding) and here's the draft of our new website: http://www.hugster.com.au

Target Market(s)

It's a relatively high-end service, so we want our designs not to be too cutesy or cheap-looking. Mums are usually our primary customer, but it's important that the brand is appealing to Dads also.

Industry/Entity Type

Portrait Photography

Logo Text

Business Name: Hugster Tagline: Family Photography

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Logo styles of interest

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Font styles to use

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• The colours should be #d94b6a and White (#FFFFFF), or just #d94b6a

Nice to have

• 1) I've attached a copy of our current logo. We are going to continue using that logo for our wedding photography and Hugster will become our family portrait brand. If the new logo looks 'at home' next to the old one, that would be great, but it's not necessary.
• 2) We'll also need a small graphic of some kind to use as an image watermark, social media logo etc so we'll be giving preference to logo designs which lend themselves to this (or have a graphic element or a distinctive shape which we can use as a smaller version of the logo).

Should not have

• Please don't include cameras, apertures or lenses in the logo.
• It's very important that the brand does NOT look anything like "Huggies" (https://www.huggies.com.au/)

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