• £165

• 136 designs

• 49 designers

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Logo Design Brief

I need a cool modern logo that doesn't look soft and sweet. I want it to be clean and fresh and somehow symbolise intelligent, professional beauty advice on the go.
The tips are form a professional makeup artist and need to look as though it has come from the beauty pages of a magazine.
I like the idea of speed in italics as this makes it look fast. Beauty needs to be a strong font, no swirls.
The content is 1 minute films form industry experts in London.
There is a design I really like attached, I really like the font of BEAUTY and would like to keep this, but I just want to make it look premium.
I have 3 ideas in mind. The first one is the road sign attached. The design would be Speed as it is. Limit would be beauty and the MPH (60) would be written smaller but say 1 minute films. This is a good way to explain what speed beauty is all about.
The second design would be a high gloss image like attached but more premium with speed written in the bottom hand corner and BEAUTY underneath. So it's a neat rectangle.
The third design I would like to leave up to you with the idea of showing these films are quick and fast. below is a blurred photograph and some blurred lines which could come off the sofa speed as though its been dragged

Target Market(s)

Modern women who like makeup and beauty.

Industry/Entity Type

Makeup

Logo Text

Either SB or speed Beauty

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Logo styles of interest

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Font styles to use

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Colors

Colors selected by the customer to be used in the logo design:

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• Logo must work lengthways for a banner and also work as a logo as speedbeauty or SB
• Must be simple and cool. Somehow needs to feel like.... presitge beauty on the go...

Nice to have

• A cool logo with a speedBEAUTY overlay on cool graphics. As it would appear in a beauty magazine.
• Speed should be in italics and beauty needs to be strong a graphic.
• A flash of neon might work to lift the colours below
• Another way to communicate speed would be a blurring of colour. This could be skin tones form light to dark, or just makeup products

Should not have

• Nothing that is commercial and twee.

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Files

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