Communication Firm needs a logo design

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This customer received 71 logo designs from 28 designers. They chose this logo design from Sonya as the winning design.

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Logo Design Brief

We are looking for a logo for a newly started communication and insight generation firm in Melbourne, Australia. The core product is a scientific methodology to assess the quality of social reputation and reciprocal communication between organisations and their stakeholders. Added to this are consulting services including media management, issue management, change management, public relation services, writing, research and analysis. We strive towards generating insight that will allow organisations make better tactical decisions in how to proactively engage with audiences, what channels to use and how to respond to detractors. We are looking to see a simplistic design, preferably in black and white, with maximum one additional colour added (red, orange or similar - not blue or green). The logo should take in mind the name of the company (NousMetrics), with Nous representing 'insight of the other' and Metrics indicating the scientific, measurable approach. The byline for the company is "closing the social reputation gap', so the logo should take into account a 'gap' that is being 'closed' (through measurable insights). Phonetically, Nous is pronounced [nu:s]. Type only designs are also acceptable.

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Updates

I would like to thank all designers for their contributions so far. This is the first time I am trying DesignCrowd, and I am inspired by the return. Over the weekend, my business partners will make a decision for our favourite design, but we will also shortlist about 5 designs that we liked as well. We will then (through a new project) invite those 5 designers to submit a variation to their already submitted designs, with a different company name. Thank you again for your submissions!
Added Wednesday, September 18, 2013

Target Market(s)

Corporates, government, Non Profit Organisations, Universities

Industry/Entity Type

Communication

Logo Text

NousMetrics [Closing the social reputation gap]


Logo styles of interest
Abstract Logo

Conceptual / symbolic (optional text)

Wordmark Logo

Word or name based logo (text only)


Look and feel

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Payments
1st place
US$200
Total
US$200

Project Deadline
20 Sep 2013 15:37:19 UTC
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