Core Active clothing company redesign project

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This customer received 77 logo designs from 29 designers. They chose this logo design from trufya as the winning design.
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Logo Design Brief
We need a redesign of our logo,
How Core Active Started
My PT use to say "Activate your CORE".
Core is the centre of everything and if your core is not balanced
Everything is going is out of whack.
Meaning if you don't wear Core Active you are out of whack
Designers, for this Think Under Armour, Nike, Adidas. All Abstract graphics are simple yet elegant
Graphic is to of 1 colour
Logo is to represent Core, Energy, Chi, Life, Sport, Lifestyle
logo is to be iconic
Logo is to be fresh
Logo is never to have been created in the past
logo must not be generic
Please not Generic meaning that is is already been made
The font can be changed or left as is
The artwork needs to altered
The logo must cater for men and women
The logo needs to be able to compete with Iconic/ world sports brands
The logo is trademarked so needs to comply with trademark alteration rules
Logo is to be serious yet playful
Our business is Sports garments and soon to include garments for the office or cockatail party, our clients are sporty or athletic in look
Target Market(s)
Men, Women, Children
Working class,
Industry/Entity Type
Clothing
Logo Text
Core Active, our slogan is "Rock It To The Core" or Rock'n It To The Core!
Logo styles of interest
Abstract Logo
Conceptual / symbolic (optional text)



Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- WOW! Factor
- Logo artwork and Text can be seperated
Nice to have
- symmetry, abstract
Should not have
- should not look the same as the current