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Choice Foods needs a logo design
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This customer received 62 logo designs from 15 designers. They chose this logo design from seid.zunic as the winning design.
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US$160
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62 designs
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15 designers
Logo Design Brief
Choice Food is a brand new start up located in Denver, CO that has a brand new take on your nutrition bar. We've decided to ditch the wrapper and give people a take n' bake nutrition bar dough that is free of added sugars and preservatives. Our product is unlike anything else on the market and we need a logo that represents that. I've attached a font and color scheme that I like and would like to work with (maybe adding a border or using a nut for the dot on the "I"?). I have also imagined a peace sign mosaic hand in the sense that the hand is made up of what our ingredients are (nuts, dates, vanilla, chia seeds, etc), but without a border, just the shape of the ingredients make up the form of the hand (attached below is a rough mock up). The color of our old logo (attached below) would be the preferred script color(we're open to changes) and potentially the border as well. A sample of a text that I like is also attached, the text is called "Brush Up." The background, accents, etc (as you see fit) would be some kind of yellow or we've also experimented with black (hell, try all three and more). We are changing the nutrition bar game, so we want a logo that is edgy enough to show we are new and different, but soft enough that we don't scare away soccer moms from our product. Go forth and kick ass!
Updates
Project Deadline Extended
Reason: Hi All,
We are very close to having our idea for a logo come to fruition. We have just a few more changes that need to be made, keep em' coming!!
Added Tuesday, October 4, 2016
Project Deadline Extended
Reason: We have some final tweaks and revisions to make to the already awesome designs that we received!
Added Friday, October 7, 2016
Target Market(s)
CrossFit athletes, runners, hikers, bikers, mom's, and anyone who values nutrition.
Industry/Entity Type
Nutrition
Logo Text
CHOiCE
Logo styles of interest
Pictorial/Combination Logo
A real-world object (optional text)
Abstract Logo
Conceptual / symbolic (optional text)
Wordmark Logo
Word or name based logo (text only)
Font styles to use
Other font styles liked:
- Brush Up
Colors
Colors selected by the customer to be used in the logo design:
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- Some sort of edginess
Nice to have
- A hand making a peace sign. The hand is a mosaic style hand with the mosaic pieces being our ingredients (nuts and seeds and such).
- Other colors are very welcome.
