• US$160

• 59 designs

• 18 designers

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Logo Design Brief

I need a logo design for my new practice - "Better Balance Acupuncture + Wellness"

Better Balance
Acupuncture + Wellness

I chose this name Better Balance because I think that balance is something that everyone has sought to achieve at some point in their life. Some might even say that their life is in constant pursuit of achieving a better balance. Whether you’re discussing health, happiness, family life, career life, or any other aspect of our time here on this planet - I believe that balance is key.

When discussing design for a logo for my acupuncture practice, I really want to find a balance between being perceived as too woo-woo, hippie, out there and too medical, stale, boring, or even corporate or canned. I would like a design with depth, that is calming but also gives prospective patients a sense that this center for acupuncture is a credible, scientific-based and professional medical center.
I want the design to give a sense of the depth of this medicine: the calming, tranquil, centered and grounding effect that a treatment can have, without too much association of a spa-like atmosphere.

I am unsure of what I want for a logo and very open to ideas. I like the idea of perhaps something symmetrical to represent balance. I’ve played with the idea of using a moon - crescent or full (I know this is not symmetrical..) … But I wonder if that’s a little too out there… I think lotuses and yin yang symbols are a bit overused in my profession but perhaps the right variation could work… Maybe a moon and yin yang symbol combined?

I’ve attached a design I like from a schoolmate’s website. But am totally open to other ideas.

I am so excited to see what all you amazing designers come up with for me! This is a very exciting first step in my business and I can’t wait to see who will be a part of it! Happy designing! :)

Target Market(s)

My target demographic are women - but also men - aged 45-65 but I also would eventually like to venture into fertility and women’s issues - so women aged 30-45 as well…

Industry/Entity Type

Wellness

Logo Text

Better Balance Acupuncture + Wellness

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Logo styles of interest

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Font styles to use

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Colors

Colors selected by the customer to be used in the logo design:

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• The design must work in a rectangle AND square - for social media posts, etc.

Nice to have

• I think perhaps a grayish navy may be a great start perhaps combined with gold-bronze. I’ve also played with the idea of using gold-bronze paired with a teal-ish color (see attached logo and succulent for colors I mean)… I would also like to option for the design to look great in black or white on its own.

Should not have

• The colors red, orange or yellow.

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Files

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