Online tour operator business needs a logo design

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Logo Design Brief

We need a logo design for a new online tour operator company based in China call "lezyo". Our missions is to help consumers enjoy new tour experience in each destination. We provide one-stop online shop for consumers to learn and book tour and activities products in designated travel destinations. We also manage those product services delivery by our innovative mobile technology.

Lezyo is from Chinese "来这游", means that "come here to have a great tour". our business is major target to consumers in age of 25-50, experienced in online shopping, middle-class and up-class.

Key Words to describe our business:
- one stop tour product shop and service
- new tour destination experience
- End-to-end: learn, plan, book, shop and enjoy tour in each destination
- flesh and enjoyable tour experience

This task is to design our logo identity system in English/Chinese combination.

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Updates

Project Deadline Extended
Reason: Because China on October 1st is National Day, 7th national holiday. The company cannot work normally. So after the holiday to confirm design draft.
Added Tuesday, October 01, 2013

Project Deadline Extended
Reason: At present the design of the manuscript is not too much, we require very little. In order to further communication, we hope to delay a couple of days.
Added Tuesday, October 15, 2013

Target Market(s)

Our business is target to in-bound tour consumers from global in age of 25-50, experienced in online shopping, middle-class and up-class.

Industry/Entity Type

Travel

Logo Text

lezyo.com


Logo styles of interest
Abstract Logo

Conceptual / symbolic (optional text)


Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket

Requirements
Must have
  • A) Two color in appearance is more preferred

    B) The Logo structure should be included 3 components as follows: 1) Conceptual / symbolic pictograph/icon, 2) English text of the business domain: "lezyo.com", and 3) Chinese Name (Simplified Chinese characters "来这游")

    C) Both Chinese and English Character should be Identifiable for branding with creative fonts, but Font size of English word need be bigger than the Chinese Characters

    D) Please submit two versions together: 1) a completed structure with English word and Chinese characters 2) a single structure with English word only. We need ensure both versions are OK to each situation of usage.
Payments
1st place
US$200
Total
US$200

Project Deadline
21 Oct 2013 02:24:09 UTC
Language

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