• US$300

• 38 designs

• 7 designers

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Packaging Design Brief

We have an existing retail brand called “B-well”, under which we market a range of premium oil products. We are looking for a fresh new label design for a new upmarket Grapeseed Oil. This will still be under our existing brand name, “B-well”.

This is a new product and we are open to creative suggestions and out-of-the-box thinking.

PRODUCT POSITIONING:
Words/Theme’s to associate with B-well Grapeseed Oil:
• Premium
• Romantic/Gentle
• Simple/Honest/Fair trade
• Earthy/Balanced
• Food Lover
• The Chef’s secret ingredient
• Versatile

Look and feel: we would like a premium look and feel with some depth and texture to the design and not just a flat, one dimensional look. Our label is a key component which must clearly communicate the positioning and upmarket feel of this product.

Please let me know should you need more information.

Target Market(s)

These products will be available in retail stores. We are targeting all food lover’s who like to cook, whether as amateur home chef’s for their own enjoyment or as more adventurous master chefs for friends and family. With a high-smoke point and no oily taste, B-well Grapeseed Oil is for consumers who see oil as an ingredient that enhances the dish rather than simply a processing aid.

Industry/Entity Type

Retail

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• Requirements:
  The size of the front panel is 60mm(w) x 101mm(h).
  
  Logo’s required on front of label:
  - “B-well” logo (attached)
  - Heart and Stroke Foundation logo. The minimum acceptable size of the Heart Mark is 1,5cm and it must have a minimum of 20% of its diameter as clear space surrounding it. The designated colour of the Heart Mark is Pantone 186 C or CMYK processed colours of 100% magenta, 100% yellow and 10% black and must always be reproduced in this format. (attached)
  
  Besides these two logos, the name of the product (Grapeseed Oil) is the only other mandatory info needed on the front panel.
  
  The material on which will be printed is bi-axially oriented polypropylene (BOPP). It is important that the designers have a good understanding of design which also prints well.

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Files

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