A logo for the club Livsnjutarklubben
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This customer received 123 logo designs from 34 designers. They chose this logo design from Grapismo Brand Studio as the winning design.
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Logo Design Brief
We have also attached a pdf with the design brief with the example picture in order of the text if you rather want to read it.
What is Livsnjutarklubben?
Livsnjutarklubben is an exclusive ”Club” for people who enjoy life (eg. Spa retreats, good food etc), health & wellness. Livsnjutarklubben can best be translated to “The club for people to enjoy life´s pleaure”
The club is an exclusive club for members to either be invited in or, apply for membership. Coaches for eg. Fitness, health & wellness, travels abroad to retreats will be available for members to take part in.
Thoughts about the logo:
The logo should have 1 symbol and text and the logosymbol and text should be able to work on their own. Eg. Only the logosymbol should be able to be printed alone, or the text alone, or both logo and text together.
The symbol need to stand out so that you can recognice it without the text.
Se example img "maria_akerberg.jpg". The top logosymbol working on its own, while the text (Maria Åkerberg) also working on its own while also they use both logosymbol and text together on printed items.
Logo Keywords:
Premium, luxury, wellness & health
Logo text:
Livsnjutarklubben
Colors:
Different colors for symbol and text.
Maybe some blue and yellow. Eg. Blue for symbol, yellow for text or vice versa. Gold or silver is also acceptable. Can also be other colors that illustrates exclusivity, luxury and wellness. Use your imagination :)
Should be able to be printed on clothing and other items with different backgrounds, and perhaps when needed, be able to be printed with only one color. eg. white
Required: VECTOR Graphics (e.g. Illustrator)
The logo should be neither masculine nor feminine.
Inspiration:
I've attached inspiration pictures what we like named inspiration
Target Market(s)
People between 30th to 50th who enjoy lifes pleasures e.g spa retreats, good food etc and want to combine it with wellness. Our guess is that our target customers mostly will be womens. Maybe 70%
Industry/Entity Type
Health And Wellness
Logo Text
Livsnjutarklubben
Logo styles of interest
Abstract Logo
Conceptual / symbolic (optional text)
Wordmark Logo
Word or name based logo (text only)
Font styles to use
Other font styles liked:
- Choose what works best
Colors
Colors selected by the customer to be used in the logo design:
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- Logo text: Livsnjutarklubben
- Logo Keywords:
- Keywords what the logo represents: Premium, luxury, wellness & health
- Logo text and logo symbol should be able to work on their own at different printed materials.
- Colors: that illustrates exclusivity, luxury and wellness. Use your imagination :)
- Maybe different color on symbol and text
Nice to have
- Colors: Blue, yellow, silver, gold etc.
Should not have
- "snirkley" texts = too heavy handwritingfonts