ORIENTAL EXPRESS needs a logo design
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This customer received 33 logo designs from 13 designers. They chose this logo design from JM DESIGN as the winning design.
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Logo Design Brief
We need a logo the is easy to read and describes our service. We serve high end clients with in-plant Oriental rug washing, repair and restoration of all types of Persian,Turkish, Navaho, Chinese rugs, animal hides and area rugs. In business since 1980 we have no logo but will now build all marketing around this new logo. Since this logo will go on vans and uniforms, website including phone apps, business cards, etc., it should be legible in all sizes.
Target Market(s)
Luxury/high end rug owners and interior designers
Industry/Entity Type
Cleaning Service
Logo Text
ORIENTAL EXPRESS "The Art of Fine Rug Washing"
Logo styles of interest
Pictorial/Combination Logo
A real-world object (optional text)
Font styles to use
Colors
Colors selected by the customer to be used in the logo design:
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- Memorable and easy to read on vans, website, business cards, etc. We want that upmarket WOW! factor.Our vans and uniforms are silver/gray and black. We prefer the colors silver/gray, black, red and gold, but are open to other colors.
Nice to have
- A sense of what sets us apart - We based our name on the luxury train called "the Orient Express" and the fact that we do expressly (only) Oriental rugs, not cleaning carpets. Also we are unique in Las Vegas because we use an in-plant immersion washing which is the authentic way to clean fine rugs.
Should not have
- The look of the many small carpet cleaners who do wall-to-wall. We do NOT clean carpeting or tile or duct work. That is not us. We are certified specialists!