Lifestyle Apparel Company needs a logo design

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This customer received 102 logo designs from 31 designers. They chose this logo design from Roland Hawk as the winning design.
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Logo Design Brief
We need a logo design for a apparel company called 'Trilogy Lifestyle'. Mission Statement: "We all have a dream. The only difference is that some of us decide to chase that dream while others let it fade into a memory. Trilogy Lifestyle isn’t another apparel company it’s a movement. Rooted in its founding pillars: Ambition, Integrity, and Motivation, our brand strongly believes that we have found the three key traits required in achieving those dreams. Buying into Trilogy is different than any other company because with us you buy into a community like none other." We want to bring together like-minded individuals who seek to better themselves and those around them. We are the dreamers, innovators, athletes, but most of all the hustlers. The three key components (Ambition, Integrity, Motivation) embody the Trilogy Lifestyle. I would like to see designs that use the colors white and or grey and or black. The design should communicate the key traits (Ambition, Integrity, Motivation)
Target Market(s)
Motivated individuals who have goals and a purpose. Those who aspire to do more and be more.
Industry/Entity Type
It Company
Logo Text
"Trilogy Lifestyle" or "Trilogy"
Logo styles of interest
Emblem Logo
Logo enclosed in a shape



Wordmark Logo
Word or name based logo (text only)


Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- Incorporate the name "Trilogy"