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Graphic for strategic communications
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This customer received 37 logo designs from 14 designers. They chose this logo design from Asterios as the winning design.
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C$160
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37 designs
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14 designers
Logo Design Brief
Need a graphic to represent three strategic imperatives: Fortify the Core, Expand the Franchise, Explore the Edges. We would like to use as a means to communicate our vision to employees and investors. The end product will be used in a PowerPoint slide deck.
The idea is to capture how we will act along three fronts in order to grow our business. We will fortify our core businesses through R&D and smart investments. We will expand out business by growing in underserved markets or in adjacent markets. And we will explore the edges through mergers and acquisitions, alliances or internal developments in new fields.
Updates
Just to be more clear. I'm looking for a graphic to be used in a PowerPoint presentation to symbolize the key elements of a strategy that can be summarized as follows:Fortify the CoreExpand the FranchiseExplore the EdgesThose three concepts should be included in the graphic. Added Tuesday, October 4, 2016
Target Market(s)
Employees and investors of company
Industry/Entity Type
Communications
Logo Text
Fortify the Core, Expand the Franchise, Explore the Edges.
Logo styles of interest
Abstract Logo
Conceptual / symbolic (optional text)
Colors
Colors selected by the customer to be used in the logo design:
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- Must be a graphic importable to PowerPoint. Not really looking for a logo per se. Must contain the phrases: Fortify the Core, Expand the Franchise, Explore the Edges.
Nice to have
- Some kind of graphical representation of how the three imperatives (Fortify the Core, Expand the Franchise, Explore the Edges) could be interconnected.
Should not have
- Should not be too cluttered. Looking for something clean.