• US$290

• 40 designs

• 14 designers

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Flyer Design Brief

Improve upon attached existing draft Ad for a lawyer magazine.

We are promoting our Online print management system to Lawyers.

You have the abilty to be creative and offer something different if you prefer.

The attached pdf has two draft examples.

Full-page bleed 8.625 x 11.125
Trim Size 8.375 x 10.875
PDF-A CMYK high-res 300 dpi same-size file is required. Embed all Fonts and graphics in file. Do not set trap.

Target Market(s)

Lawyers

Industry/Entity Type

Legal

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Font styles to use

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• Full-page bleed 8.625 x 11.125
• Trim Size 8.375 x 10.875
• PDF-A CMYK high-res 300 dpi same-size file is required. Embed all Fonts and graphics in file. Do not set trap.

Nice to have

• Here is some information about the Legal Segment ( BACKGROUND INFORMATION ONLY).
• Digital print plays an important role in accommodating the needs of the legal industry, as it offers the features that address the operations and marketing sides of firms. Legal firms take advantage of the benefits of digital printing—short run, high-quality, personalization, fast turnaround, just-in-time, efficient production—to support the litigation process, manage regulatory compliance and generate profits.
• The law business is a relationship business. It is imperative for firms in the legal industry to consistently and persistently cultivate, nurture and strengthen their relationships with current clients to receive more work, with referral sources to receive more referrals and with prospects to develop new work. However, legal services firms don’t have a system in place (formal or otherwise) for getting and staying in touch with clients and prospects. A common phrase in the marketing world is that it takes from 7–10 "touches" annually to stay "top-of-mind" of customers and prospects. This means regular, consistent and persistent "touchpoints," via direct mail, email, newsletters, phone calls, face-to-face, social media outlets and more.
• Legal firms need to continually build their reputation and strengthen relationships, which presents an opportunity for digital printing. Key touchpoints include direct mail, printed newsletters, postcards, coupons, remainder notices and more. Given that many firms in the legal industry are small-size firms, digitally printing these materials is a viable option. Also, using variable data printing to customize these touchpoints increases their effectiveness.
• Digital printing’s ability to produce short runs in short turnaround times enables just-in-time, on-demand production. The cost savings of on-demand production can be significant.
• Digital printing allows for economically adding color to a wider range of branded communications and enhancing the image they portray.
• And you can take advantage of high-value digital printing solutions to implement cross-media and 1:1 marketing programs…the key to growing revenue.
• Digital printing offers many advantages:
• Strengthen relationships with targeted, customized communication
• Produce materials on-demand and in quantities needed
• Build reputation and relationships by providing customized information for customers and prospects on services, capabilities, and strengths
• Create 1-to-1 relationships with the customers where they perceive they are receiving additional value
• Using variable information and color in communications increases readability and retention, driving down the costs for customer support
• Examples of key applications, a number of which we are going to discuss, include:
• Brochures
• Business Cards
• Direct Mail
• Directories
• Marketing Materials
• Postcards
• Trial Boards

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Files

Download all files - 5.2 MB