• £120

• 68 designs

• 21 designers

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Logo Design Brief

We need a logo design for a new sports performance company based in the UK but with a global reach.

Company Name: AccuCoach

Our main area of business is athletics, and in that mainly, we mainly focus on running.

Our mission statement is:

"To help athletes of all abilities be the best they can be by being the best we can be at personalised, evidence-based sports performance coaching and education."

Our aim is to bring our own sports performance system based on science and experiential evidence to a global market of athletes of all abilities. We will do this through online education (workshops, articles, training courses) and personalised coaching (using the Internet as our main medium).

This is not a personal trainer company, but rather something similar to www.precisionnutrition.com but operating at a higher level (i.e. bringing in the areas of fuelling, psychology, conditioning, environment, and feedback under one system). Please see the attached 5 Instruments infographic for the top-level elements of our system.

We do not currently have any colours in mind and are open minded on this. We would like a simple logo, but one that helps project our mission statement.

Target Market(s)

Athletes of all abilities across all sports Worldwide. The attached Athlete Pyramid shows the target segments with Elite athletes at the top. Although we can reach athletes in all segments, we are more likely to be working with athletes from Club C and upwards.

Industry/Entity Type

It Company

Logo Text

There doesn't really need to be any text on the logo. The company name is AccuCoach

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Logo styles of interest

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Font styles to use

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• Professional looking logo without being corporate.
• Simple design, but one that can communicate our mission statement
• Our main area of business is athletics, and in that mainly running.

Nice to have

• Can be fun, but still professional
• Featuring an athlete, while not essential seems to be preferred by the polls I have taken from customers & colleagues.

Should not have

• The logo shouldn't be like that for a personal trainer.

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Files

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