• US$160

• 128 designs

• 54 designers

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Logo Design Brief

We need a logo for a pharmaceutical program called SPARK. This will be an overarching program that will have several events that function under it.

The SPARK program is about healthcare professionals coming together collaborate and gain further scientific knowledge

SPARK definition: the light produced by electric discharge (noun); to emit electricity or to ignite (verb)

Aside from the definition of the word, which is applicable itself, we have developed an acronym which works for the program as well and could be used internally. We are providing it to you to better understand the intent of the program, but not to be used in the logo.

SPARK: Scientific Program for AwaReness and Knowledge

Tone of logo should convey ‘spark’ to learn and grow. To ignite thinking and education that ‘spark’ new ideas. However, we do want to stay away from any logos that look like a dangerous flame or fire.

We are open to a font you feel best relates to this logo, but do request that all letters be capital and with equal prominence SPARK

For color, we are open to options you would consider to represent this program. One color we CANNOT use is PMS 3005, as that is the corporate color for the pharmaceutical company. However, final SPARK logo should look complimentary when presented next to corporate logo (see below)

Target Market(s)

Healthcare Providers (Doctors, nurses, pharmacists, social workers)

Industry/Entity Type

Pharmaceutical

Logo Text

SPARK

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Logo styles of interest

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Font styles to use

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• Educational and Scientific look and feel

Nice to have

• Forward movement/thought

Should not have

• Do not want logo to represent open flames or scary fires.

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