• US$219

• 190 designs

• 65 designers

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Logo Design Brief

We need a logo to use for our lab on signage, the web, print materials, slide presentations, etc. The name of our lab is ATLAS which stands for "Advancing Teams, Leaders, and Systems" We are a research lab comprised of students and faculty who conduct experiments to learn how to make teams work! We study all kinds of teams: military, space, science, healthcare, education. We also study technologies that make teams work better. We want to convey a startup entrepreneurial culture. This logo will appear on our website, on our slides, and in brochures. We want to use it to brand ourselves. Northwestern university has a color scheme of purples and grays available on their website. We would like to use those. We want the logo to be memorable. An abstract image conveying collaboration, leadership, etc. would help make it stand out.

Target Market(s)

businesses, students, faculty members, government agency employees

Industry/Entity Type

University

Logo Text

ATLAS

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Logo styles of interest

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Font styles to use

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Colors

Colors selected by the customer to be used in the logo design:

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• use the northwestern purple in the logo
• use ATLAS acronym
• clean crisp professional appearance

Nice to have

• convey innovative, startup feel
• clean contemporary font

Should not have

• look like clipart
• rainbow color scheme
• an actual photo in the logo
• stick figures