• A$160

• 33 designs

• 7 designers

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Label Design Brief

Label design for a french caribbean chilli sauce. The name of the product is Bondamanjak - french creole chilli sauce - it's a 250ml bottle

the label will be printed on a transparent pic sticker (we want to showcase the vibrant color of the actual sauce and will target our marketing in the fact that the sauce might differ in colors with every batches as no coloring or preservative will be add.

We are thinking of a 17cm x 9cm size sticker - more workable space - divided in 3columns the middle column being the name of the sauce and the logo
The name of the sauce Bondamanjak needs to be prominent with french creole chilli sauce as a subtitle. The business logo will be place in a way to be seen but not showcased. We would like to use a font that enhance the fact that the sauce is handcrafted. The color of the font will need to be in contrast with the rich red/orange of our sauce and complement the gold and king blue of our logo.

Target Market(s)

Marketing objectives and target audience: We hope to sell this sauce mainly on our website but will campaign high end delis and other hot sauce suppliers. We aim to reach the trade and taste makers with an adventurous lifestyle. More hype and avant-garde.

Industry/Entity Type

Product

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• we will provide you the barcode and nutritional information panel to add to the design. As well as address , mail and website
• Need to be written in the label
• Bondamanjak description : The Bondamanjak chilli (in the French West Indies) gets its name from an old time story regarding the wife of a gentlemen by the name of Jacques. When one knows the sensation generated by eating Caribbean chilli peppers, we can easily understand how unforgettable she was.
• With its distinctive taste and perfect balance, just a few drops of Bondamanjak hot sauce will add another dimension of flavor to your plate and marinades.

Nice to have

• This bottle of hot sauce needs to be able to be part of nicely designed table. Nothing tacky but contemporary, classy (less is more). We want the label to complement the product (made in small batches, no preservative, only fresh ingredients).
• ww.touloulou.com.au
• The address
• PO Box 426
• 1475 Marrickville, NSW

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Files

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