• US$160

• 69 designs

• 19 designers

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Logo Design Brief

Background:
The Regeneration Hub is an interactive online platform for connecting individuals, businesses, organizations, government agencies and any projects working on or interested in regeneration and regenerative agriculture.

The Regeneration Hub is a collaboration between Regeneration International (a global NGO dedicated to building a global network of farmers, scientists, businesses, activists, educators, journalists, governments and consumers who promote and practice regenerative food, farming and land use) and Open Team (a French social enterprise that aims to multiply the impact of social innovations for the next billion individuals in order to develop a more balanced and sustainable future).

The Regeneration Hub helps you research who is doing what in the regenerative movement, and where they are working. You'll be able to search by location, keyword, project type, or climate region so you can connect directly with: others working in similar conditions, others studying or proving models that might be relevant to your research or beneficial to your business practices, others providing regenerative products and services, and other like-minded people who might be a good fit for your regenerative project team.

What is regenerative/regeneration? Regenerative goes a step beyond sustainability. To regenerate is to restore to a better, higher, or more worthy state. Regenerative describes processes that restore, renew or revitalize their own sources of energy and materials, creating sustainable systems that integrate the needs of society with the integrity of nature. Regenerative processes look beyond a “destroy-to-create” trade-off and instead make systems better without extracting value or causing damage to surrounding systems. It is recognized in regenerative design that humans are a part of natural ecosystems.

The term regenerative is used to describe a growing regenerative agriculture movement, which seeks to produce food while regenerating or reversing the negative impacts that industrial agriculture have had on the soil, environment, climate and communities. We do this by using all natural, sustainable, organic farming techniques that regenerate natural resources (i.e. restoring degraded soil, biodiversity, water cycles, local economies/food systems) while producing wholesome food.

The regeneration movement is a rapidly evolving and growing network of people.

Task/Objective:
This logo will be primarily used on The Regeneration Hub website and should seek to convey the following:
1 - The Regeneration Hub will help citizens identify local regeneration projects to support
2 - The Regeneration Hub will collect and showcase active projects and case studies to pressure policymakers
3 - The Regeneration Hub will show potential investors that there is a growing need and demand for support for regenerative projects
4 - The Regeneration Hub will demonstrate the multi-faceted benefits of regenerative systems for landscape restoration, soil regeneration and water-retention, biodiversity, and restoration of climate stability
5- The Regeneration Hub will ultimately inspire new regenerative projects

Additional Info:
* Regeneration International: www.regenerationinternational.org
* Open Team: www.openteam.co
* Why Regenerative Agriculture: http://regenerationinternational.org/why-regenerative-agriculture/
* Draft teaser video: https://app.biteable.com/videos/preview/526353/f13b8304e07622e33db19ca0805544f33b7600e7

Target Market(s)

Our target market ranges in age from 16-65 and represents a growing number of regeneration consumers, farmers, activists, businesses and policymakers. These people are seeking to have a positive impact on the environment and global community.

Industry/Entity Type

Farming

Logo Text

The Regeneration Hub: Connecting the Global Regeneration Movement

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Logo styles of interest

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Font styles to use

Other font styles liked:

• Lato

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Colors

Colors selected by the customer to be used in the logo design:

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• - We must have 2 versions of the logo 1) symbol alone and 2) symbol with logo text and slogan.
• - We like the idea of circular design to represent regeneration.
• - We would like the logo to have chains or multiple parts to it to represent a network or a hub.

Nice to have

• - It would be nice to possibly incorporate an earthy component such as roots.
• - Consider ways of incorporating the slogan below without making it too busy that: Connecting the Global Regeneration Movement.
• - Of the green logo examples we included, we like: 1,4, 8, and 11 best (counting them from top down and left to right).

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Files

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