• US$200

• 44 designs

• 13 designers

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Logo Design Brief

We need a logo design for a new company called Sorian. We will be offering a new approach for market research for small and medium size businesses (SMBs). Sorian is focused on helping SMB owners/employees access, store, and organize information on their external environment (customers, competitors, partners, trends, best practices, etc.), analyze it to aid in their decision-making, and share it to advance their business.

We would like the logo to reflect the notion that Sorian will help make new connections that lead to new insights and ideas that will help their business. The attached concept is intended to do this, but we'd like to see some other concepts. The first concept (intersecting squares) is my default logo. The second concept (shown on the second slide) is intended to inspire other concepts that include a variation on the sunburst patterns that you see here. The sunburst will be a key element in the user interface, so we'd like to connect the user interface to the brand. As a guide, we'd like to see the simplicity reflected in the intersecting squares, but the shape, form reflected in the sunburst pattern.

I am not married to the font to style for Sorian, so play with it as you see fit. We prefer simple, not colorful. We'd like to see concepts with and without the tagline.

We would like the following for the logo: full color, reverse, B&W greyscale each in all of the following file formats: EPS, JPG, BMP, PDF, TIFF, PNG, PSD, and AI

Target Market(s)

Owners/strategists for SMBs

Industry/Entity Type

Market Research

Logo Text

Sorian

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• Company name with logo

Nice to have

• variations on intersecting squares concept and sunburst concept - see attached.

Should not have

• Lots of color, complexity

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Files