• NZ$440

• 204 designs

• 71 designers

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Logo Design Brief

Thanks to everyone who has submitted early designs - i am impressed! One piece of guidance to all is the importance to represent both partnership AND performance (results). this is critical to who we are and what we do. Many of the early designs that have come in speak to the partnership well, but don't represent results / performance.
if it is helpful, don't be constrained by having to use our company name as the lead element to the design - it would need to be applied later to sit next to the image but the image DOES NOT need to be Ps..... the design should be simple enough to quickly grasp the performance and partnership elements, (while reflecting the other key words in the attachment to the original brief).
thanks!

Partners in Performance (a/k/a PIP) is a global management consulting firm who specialises in Rapid, Sustainable results for large organisations. We are celebrating our 20th anniversary this year, having started operations in Australia in 1996.
We have deep experience in heavy industry, and are the global leader in mining; but we also do a lot of work in multiple – non industrial – industries across the globe.
We have 500 consultants around the world.
We have done very little formal marketing to promote the brand, and opposed to our cohort of consulting forms like McKinsey, BCG, and Bain we are lesser unknown in most geographies (e.g. U.S.A., Europe) and we have almost zero social media presence.
The purpose of this effort is to generate a new logo design for us – we are working through a broader brand exercise, but are keen to get new ideas on what our logo could look like.

For more information on us, visit: www.pipint.com

Target Market(s)

Large, blue chip companies and their 'buyers' (CEOs, etc) - across all industries; also candidates we're trying to recruit (a mix of young MBA graduates and experienced consultants)

Industry/Entity Type

Management Consulting

Logo Text

Partners in Performance

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Logo styles of interest

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Font styles to use

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• * conceptual / symbolic image with firm name (Partners in Performance)
• * reflect both the partnership we have with our clients, and the results we generate
• * represent who we are - see attached document of key words we describe ourselves, and our values
• * simple image that isn't fussy - again speaks to who we are as a firm

Nice to have

• * movement in the image, representing fast results we generate

Should not have

• * a real world picture / image, an emblem or character

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