• A$170

• 137 designs

• 48 designers

---

Logo Design Brief

new cafe opening, set right on the historic Parramatta river. Lobby location looking down the river underneath a new 50 story serviced apartment, the tallest building in the City of Parramatta. Modern breakfast and lunch served then wine bar from 3pm till 11pm. Very stylish and modern fittout.The cafe is really more of a bar than a cafe but it is ultimately both.The name is a play on the famous river cafe on the river thames in london. But the logo needs to be unique to my business

Target Market(s)

Breakfast and lunch mainly the people staying in the services apartments Wine Bar branding needs to stretch up market ideally 30 - 60 yr old customers, there is no other wine bar in Parramatta.

Industry/Entity Type

Cafe

Logo Text

River Cafe (or) River Cafe Parramatta (The legal name is River Cafe Parramatta but I think the logo could be either. Maybe using a different font style to emphasise the name reivercafe and deemphisise parramatta may work best For example if parramatta was made to look like a river underneath. I leave it to your creative genious)

---

Logo styles of interest

---

Font styles to use

Other font styles liked:

• up to the designer's creative juices

---

Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

---

Requirements

Must have

• Stylish and elegent

Nice to have

• it would be good to squeaze the parramatta into the name but not essential. It should be de-emphisied in a tasteful way in my view.
• Maybe it should be something that can be lit up at night time so it needs to have enough versatility to do this.

Should not have

• Too much colour to the point of being garish
• Also please use cafe not the french word cafe'

---

Files