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Gallant & Bold Logo & Label Design
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This customer received 108 logo designs from 44 designers. They chose this logo design from STierney as the winning design.
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US$400
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108 designs
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44 designers
Logo Design Brief
Gallant and Bold (G&B) is a men’s sportswear brand targeted at professional urbanites that have an appreciation for high-end fashion, and champion the pursuit of an active lifestyle by participating regularly in recreational sports and general exercise.
The branded is intended to feel Canadian at heart, drawing its inspiration from our heritage and Celtic roots. The intension is to generate a sense of national pride in the line in much the same way as Pringle of Scotland and Hackett of London.
Our products will be aimed at young urban professionals, and will be of high quality and cost.
The overall objective of our brand is to forge a sense of style that is perceived to have the following characteristics:
Perceived Quality - Similar to Ralph Lauren
Sexual Appeal - Similar to Dolce & Gabbana
Masculinity - Similar to Canterbury of New Zealand
Adventure/ Outdoors - Similar to North Face
Updates
Thanks for all the designs so far, please find additional guidance below that might help in balancing the development of the logo design in line with the image we want to portray to our target consumer.
Logo Characteristics
* This can be read in conjunction with the demographic profile that is provided as an attachment with the design brief.
Logo characteristics importance weighting out of 10 (1 = low importance, 10 = high Importance)
Quality = 8
Aggression = 1
Anti-Conformist = 1
Alpha Male = 8
Urbane/Refined = 6
Attraction = 8
Naughty/ Mischievous = 1
Athletic = 6
Masculinity = 7
Femininity = 0
Adventure = 5
Added Sunday, September 22, 2013
Project Deadline Extended
Reason: Due to recent changes in the design brief the project deadline has been extended
Added Monday, September 23, 2013
Just wanted to say thank you to everyone for your hard work, we
have reviewed the submissions and chosen the winner.
It was a really hard decision to make, as there were a lot of impressive
designs to choose from.
Thanks again,
Dean
Added Wednesday, October 09, 2013
Target Market(s)
The general aspiration is to cater the brand to professional urbanites that have an appreciation for high-end fashion, and live a cultured life (i.e. young urban professionals – legal, corporate, finance etc.).
The target demographic will live a healthy and active lifestyle, participating in sporting actives in their leisure time and having an appreciation of premier level team sports (i.e. soccer, rugby, ice hockey etc.).
Given our target demographics’ lifestyle, they can be seen as cultured men who might participate in the following activities during a typical week; team sports, running, cycling, gym and yoga.
The target consumer will have admiration for athletes on top of their game often drawing inspiration from their actions and style (i.e. David Beckham).
Key Characteristics of the Demographic
• Predominately aimed at late twenties/ thirty something male professionals who care about their self-image and have a desire to convey a look of high-end quality while doing exercise
• Like to take pride in their appearance and want to be noticed for the clothes they’re wearing
• Like to convey a modern day alpha male type image of success and wealth
A demographic profile has been provided for your information
Industry/Entity Type
Fashion
Logo Text
G&B / G&B with 'Gallant & Bold' underneath/ Animal Logo with company name
Logo styles of interest
Pictorial/Combination Logo
A real-world object (optional text)
Wordmark Logo
Word or name based logo (text only)
Lettermark Logo
Acronym or letter based logo (text only)
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- Label Design, Logo Design & Company Name Design as part of the branding
Nice to have
- Examples of branding that we like have been provided for information